KEYCHAINS / MANYFEST 2026

THE CHALLENGE HOW DO WE TRANSFORM CORPORATE MERCHANDISE INTO A PERSONAL EXPERIENCE RATHER THAN JUST AN OBJECT? FOR MANYCHAT’S BIRTHDAY CELEBRATION, THE GOAL WAS TO CREATE A BRANDED SOUVENIR THAT FELT UNIQUE TO EVERY PARTICIPANT, WHILE ENCOURAGING CREATIVITY, PLAYFULNESS AND HUMAN CONNECTION. THE PROCESS INSTEAD OF PRODUCING IDENTICAL KEYCHAINS, WE DESIGNED AN INTERACTIVE MERCH STATION WHERE EVERY GUEST COULD BUILD THEIR OWN. PARTICIPANTS CHOSE FROM A SELECTION OF BRANDED ELEMENTS, COLORS AND MATERIALS, WHILE A MACRAMÉ ARTISAN GUIDED THEM THROUGH DIFFERENT KNOTTING TECHNIQUES, TURNING THE CREATION PROCESS INTO A HANDS-ON WORKSHOP. THE EXPERIENCE THE MERCH STATION BECAME MORE THAN A PLACE TO PICK UP A SOUVENIR — IT EVOLVED INTO A CREATIVE MEETING POINT. PEOPLE EXPERIMENTED WITH COMBINATIONS, LEARNED NEW SKILLS, SHARED IDEAS AND CREATED OBJECTS THAT REFLECTED THEIR PERSONAL STYLE WHILE REMAINING CONNECTED TO THE COMPANY’S VISUAL IDENTITY. THE OUTCOME THE RESULT WAS A COLLECTION OF ONE-OF-A-KIND KEYCHAINS THAT COMBINED MANYCHAT’S BRAND COLORS, PERSONAL EXPRESSION AND CRAFTSMANSHIP. BY SHIFTING THE FOCUS FROM MASS PRODUCTION TO PARTICIPATION, THE PROJECT TURNED MERCHANDISE INTO A MEMORABLE EXPERIENCE, GIVING EVERY GUEST SOMETHING THEY HAD CREATED THEMSELVES.